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Archive for the ‘SpiceTech Stuff’ Category

What da Font?!?

What da Font?!?

Have you ever received a logo from a client who has given you a jpeg instead of a vector file (i.e. EPS)?  So you go through a whole array of back and forth with your client only to realize that they don’t have the vector format of their logo.  It’s not unusual for a client to misplaced their vector file or unable to recall the font used on their logo.  That’s what our designers are here for!

This happens so often that some brilliant mind has developed a solution for it. The service is WhatTheFont and it’s free!  So here’s how it works. You take a screenshot of one of the words in the logo (make sure it is a clean word with no background vector, etc). Then you go to www.whatthefont.com and follow their simple  instruction.  Viola! It will show you a list of possible font that seem to match.  Isn’t that neat?

One more thing, if WhatTheFont cannot find what you are looking for, you can always sign-up and log into their forum. The font masters there can definitely give you a helping hand.

How Smart is Your Right Foot??

How Smart is Your Right Foot??

How Smart is Your Right Foot

Well, obviously this has nothing to do with web design, development, marketing etc. It’s just something fun to try out. Yesterday, my wife forwarded an email to me titled ‘How Smart is Your Right Foot’. Strangely, the title is very similar to mine. =)

I was not doing anything serious at the time and figure I’ll try it out. This test only takes a few seconds and it comes from an orthopedic surgeon. I’m pretty sure you’ll be trying this a few times to out smart your right foot. It is very strange at first, but I suppose our brain is pre-wired with this flaw.

  1. While sitting at your desk in front of your computer, lift your right foot off the floor and make clockwise circles continuously.
  2. Now while doing this, draw the number 6 in the air with your right hand.

Your foot will change direction!  Strange…

Is SpiceTech a Interactive, New Media or Web Agency?

Today one of our potential clients asked us what kind of company are we since we do everything from consulting, web development, web design, tv commercials, etc.  My answer was that we are a “web agency”.  I feel that “Interactive Media Agency” and “New Media Agency” are booth out dated and does not truly encompass what we do.

Being the tech savvy guy that I am, I Googled it.  =) According to Wikipedia, we are a “Digital Agency”:

digital or new media agency is a business that delivers services for the creative and technical development of internet based products. These services range from the more generalist such as web designe-mail marketing and microsites etc. to the more specialist such as viral campaigns, banner advertisingsearch engine optimisation, podcasting or widget development.

These agencies tend to differ from their more traditional advertising agency and marketing agency counterparts in that they rarely deliver offline work. Advertising and Marketing agencies do however, deliver digital work, often using outside sources.

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