Today one of our potential clients asked us what kind of company are we since we do everything from consulting, web development, web design, tv commercials, etc. My answer was that we are a “web agency”. I feel that “Interactive Media Agency” and “New Media Agency” are booth out dated and does not truly encompass what we do.
Being the tech savvy guy that I am, I Googled it. =) According to Wikipedia, we are a “Digital Agency”:
A digital or new media agency is a business that delivers services for the creative and technical development of internet based products. These services range from the more generalist such as web design, e-mail marketing and microsites etc. to the more specialist such as viral campaigns, banner advertising, search engine optimisation, podcasting or widget development.
These agencies tend to differ from their more traditional advertising agency and marketing agency counterparts in that they rarely deliver offline work. Advertising and Marketing agencies do however, deliver digital work, often using outside sources.